Iqra Fashion Institute Collection At Islamabad Fashion Week

Fashion

Islamabad Fashion Week 2011 has raised many eyebrows from the fashion industry regarding the unconventional manner of its organization.

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It is safe to say that the usual mega fashion labels such as Hasan Sheheryar Yasin (HSY), Sana Safinaz and Khadija Shah have not been invited to participate in the venture.

Fashion Week

Tariq Amin and Faiza Amin aim at opening up trade barriers between Pakistan and the rest of the world’s fashion industry with this event and hence, chose Islamabad — the primary house for the diplomatic community — for the launch.

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Hoping to captivate the eye of the international community, Fashion Week Islamabad will hold three pret shows a day and a couture show in the evening. Major focus is being laid on the pret line, “Pret lines sell! You look at the international markets and even in high end fashion it is pret wear that always sells. There is only a niche market for couture and Pakistan has seen and shown its beautiful couture collection. This is the time for pret wear,” said Faiza Amin.

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With four featured couture shows by Nilofer Shahid, Tia Noon and Kamiar Rokhni, Rehana and Shakeel Saigol, and Ammar Belal, Islamabad Fashion Week is looking to create a launching platform for upcoming designers.

Fashion Of The Week

The trade fair incorporated within the umbrella of fashion week, allows potential investors to meet with Pakistani manufacturers. Aspiring to represent a new niche of designers, Islamabad Fashion Week is unique in its concept and the organisers are hopeful it will convey the ideology behind its foundation. While preparations for the event are underway, the event will kick start on January 27.

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The absence of Ather Shahzad and Khawar Riaz has been somewhat of a controversial topic. However, the event intends to bring in Shaheen Saeed, Rukiya and Angie Marshall from Karachi and Tony & Guy from Lahore; each artiste will be taking care of the pret shows. The four day Fashion Week will divide the work load by allocating one stylist per day to take care of the shows that entire day. All couture shows will be managed and styled by Tariq Amin.